Privacy policy

This Privacy Policy explains how The Baby Basket collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, or interact with our services.

We are committed to protecting your privacy and handling your personal data responsibly, securely and transparently.

Who We Are

This website is operated by The Baby Basket.

For the purposes of UK data protection law, we are the “data controller” of the personal information we collect from you.

Information We Collect

We may collect and process the following types of personal information:

Information You Provide to Us

This may include:

Your name
Billing address
Delivery address
Email address
Telephone number
Order details
Payment details
Account details, if you create an account
Messages or enquiries sent through our contact form
Returns, refund or complaint information
Marketing preferences, if you sign up to receive emails from us

Payment Information

Payments are processed securely through our payment providers. We do not store your full card details on our own systems.

Payment providers may process your payment information in accordance with their own privacy and security policies.

How We Use Your Information

We use your personal information to:

Process and fulfil your orders
Take and manage payments
Arrange delivery of your items
Provide order confirmations and delivery updates
Respond to customer service enquiries
Manage returns, refunds and complaints
Improve our website and customer experience
Prevent fraud and protect our website
Comply with legal, tax and accounting obligations
Send marketing emails, where you have agreed to receive them
Personalise your shopping experience, where applicable

Lawful Basis for Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information.

We may use your information on the following bases:

Contract

We use your personal information where necessary to process your order, take payment, arrange delivery and provide customer support.

Legal Obligation

We may process your information where required by law, including for tax, accounting, fraud prevention and consumer rights purposes.

Legitimate Interests

We may use your information where it is necessary for our legitimate business interests, provided your rights and freedoms do not override those interests. This may include improving our website, preventing fraud, managing customer service and understanding how customers use our store.

Consent

We may rely on your consent for certain activities, such as sending marketing emails or using non-essential cookies. You can withdraw your consent at any time.

Marketing Communications

If you choose to sign up to our mailing list, we may send you emails about new products, offers, updates or other information we think may be of interest.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.

You have the right to object to direct marketing at any time. The ICO notes that organisations should make people aware of this right.

Cookies

Our website may use cookies and similar technologies to provide essential website functions, improve your experience, analyse website traffic and support marketing activity.

Cookies may be used to:

Keep items in your basket
Remember your preferences
Understand how visitors use our website
Improve website performance
Support advertising or marketing activity, where applicable

Who We Share Your Information With

We may share your personal information with trusted third parties where necessary to operate our business and provide our services.

This may include:

Payment providers
Delivery and courier companies
Website hosting providers
E-commerce platform providers, such as Shopify
Email marketing platforms, where applicable
IT and website support providers
Professional advisers, such as accountants or legal advisers
Fraud prevention and security service providers
Regulators, authorities or law enforcement where required by law

We only share personal information where necessary and expect third parties to handle your information securely and lawfully.

Your Data Protection Rights

Under UK data protection law, you may have the following rights:

The right to access the personal information we hold about you
The right to correct inaccurate or incomplete information
The right to request deletion of your information
The right to restrict how we use your information
The right to object to certain uses of your information
The right to data portability
The right to withdraw consent where we rely on consent
The right to complain to the Information Commissioner’s Office

Complaints

If you are unhappy with how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, which is the UK regulator for data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, legal requirements or how we use personal information.

Any updates will be posted on this page.