As our loyal customers are our aware, here at The Baby Basket UK we support a ‘Lifetime of Living’. Our commitment began late last year when we found out we were expecting our first child together. Although we embraced our joyous news and are expecting a healthy little one this July, we began our research and quickly became aware of the possible challenges that many families unfortunately face.

Thats where our commitment to a ‘lifetime of living’ began. Our desire to use our business to benefit less fortunate parents and children was born. Thats why we partnered with Great Ormond Street Hospital to regularly donate gifts and money to be used for ground breaking research.

At the beginning of the Corona Virus outbreak, together we built a vision to combine our dedication to Great Ormond Street with our mission to help our NHS heroes. Through communicating with world wide suppliers we set a goal to provide our front line staff with personal protective equipment, as sadly so many loved ones were loosing their lives unnecessarily through lack of equipment. We set out to raise a £15,000 in order to rapidly manufacture and distribute thousands of masks across UK front line staff. Our mission outlined that any money left over or should our goal not be reached monies would be donated to the Great Ormond Street Covid-19 appeal.

We did not hit our target in time before the PPE crisis had ended, however we did raise a huge £1271.00 kindly donated by our loyal customers, families across the country as well as our NHS front line staff themselves. This huge amount has since reached Great Ormond Street’s Charity Covid-19 appeal, launched to help fund both the hospital’s most urgent needs now and to continue to support its vital work once this crisis is over.

As Great Ormond Street Hospital plays a role in the national response by treating more children from hospitals across London, resources will become increasingly stretched. During this unprecedented crisis, the charity must also continue to support the hospital to deliver the very best life changing care to children with rare and complex conditions. The need for this does not change because of the current crisis - the work is more important than ever to ensure there is no long term impact on the care the hospital can delivery to seriously ill children, once the crisis is over. 

Like other charities, GOSH is facing disruption to its fundraising activities with many cancelled or postponed due to the ongoing crisis. The money raised from the appeal will help the charity to continue its support at a time where it needs support more than ever.

Immediate support from the charity focuses on responding to equipment needs, supporting staff health and wellbeing, and helping GOSH meet demands on its patient and family support service.
Specifically, the money raised from the appeal will fund COVID19 upskilling sessions for clinical and non clinical staff through the GOSH Learning Academy (GLA) and a PPE Fit Testing service as well as pay for new scrubs for clinical staff members, and baby monitors to help staff and patients to communicate with each other between wards and assisting with social distancing measures. You can read more about how donations are used at GOSH.